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social networking
Facebook Popularity
Posted on Feb 2, 2009 8:03:00 AM  |  By ErinKane

Snapshot_20090201_155705 This I know for sure: Facebook is getting wildly popular among the almost 40 set.

Every day I receive new friend requests from people I considered to be in my past: high school classmates, college friends, people I shared a summer house with. Old boyfriends. Last week, for the first time ever, a client sent me a friend request. It felt a little weird.

Like most things "tech" I joined Facebook for business reasons. I wanted to understand the platform and why it was so popular among certain demos. I needed to experience Facebook from the user's perspective. I was curious to see how it integrated with other applications like blog publishing tools and Twitter. I wanted an easy way for listeners of our podcast to connect with us and send show suggestions.

I never planned to use Facebook to communicate with my neighbor across the street. But suddenly we're Facebook friends and he's posting pictures from our neighborhood holiday crawl tagged with my name.

Uh-oh. This is not good. My words are colliding.

Recent reports put Facebook's total users at 150 million, a 50% increase since August 2008. I would venture to guess there's been a 50% increase in Facebook traffic in the past month. Suddenly everyone's tagging me in their "25 Things About Me" notes. I'm receiving virtual gifts and being invited to support causes. As more people write on my wall it's beginning to look like a modern-day version of "This is your life, Erin Martin Kane."

My response?

I've removed tags from several photos and adjusted my privacy settings for my profile, wall and news feeds. I've started creating lists of my Facebook friends so I can keep track of exactly who sees what (there is the option to give work friends, for example, access to a limited profile only). By default, Facebook stories are automatically published whenever you edit your profile information, join a new network, or update your status.

However, you can control whether or not to allow others to see your activity within Facebook. Do you want people to be able to read what you write on friends' walls or read the comments you leave about other friends' photos? Did you know you can control whether friends are notified about new friends you've added? Do you really want to publicize that you've just ended a relationship?

You can't remove that bad photo of you someone else posted, but you can remove your name tag without anyone knowing. And what if someone sends a friend request that you don't wish to accept? It's best to just ignore it unless you really want to block that person out of your Facebook life forever.

Later this week I'll write about the Privacy settings in Facebook and explain how to control what information you willingly or unwittingly share with others. Which begs the question: Do you have a personal Facebook policy?



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My husband accepts just about anyone who sends him a friend invite. I think about whether or not I would want that person reading my status updates. For me it's a place to connect with friends and be myself. If having that person on my friend's list would affect the way I posted things to the site, I say no.

Posted by: Audrey| February 02, 2009 at 10:10 AM




I have a very high privacy setting on mine. I got one after my daughter kept telling me i needed it. Now I stay in touch with my brother and his family across the country from us. There are some people I wouldn't accept as friends, so I keep "unclickable"...borderline paranoid? I like it safe! My daughter tagged me in those 25 Random things, and I think I'll remove the tag. I don't have my own photo in my profile...bottom line, I got it to keep an eye on what the kids are up to! Some days I don't even log in.

Posted by: RuthO| February 02, 2009 at 11:04 AM




Yes - I'm with you. I used that same exact line the other day with my friend - my worlds are colliding and I don't like it...especially when pictures from the past start showing up! A girl has to have some secrets right? Thanks for the tips. I look forward to the next post about facebook. I want to know if you decline someone's friend request...do they get a note that you declined them?

Posted by: Jen| February 02, 2009 at 11:30 AM




I have a pretty high FB privacy settings. For example, people can't search for me if they're not already my friend. My pictures are ALWAYS viewable ONLY to Friends (not even Friends of Friends...why do friends of friends need to see my personal pictures!?!). And I use the Limited Profile category too which are for people who are in my past that I barely speak to. Often when I share pictures of my personal life those in the Limited Category are excluded from viewing them.
I hate it when people who I know of but never even had a 5 minute conversation with try to friend me. At the very beginning I would friend them with a policy that if a)they never even wrote on my wall/message "Hi How are you" and b) nothing is communicated in a months time they are deleted as my friend. I feel no remorse because that tells me they are only hoping to building their Friend Number.
I am NOT a phone person so FB has become a great way for me to reconnect with old friends and keep up with current & old friends alike. In fact,FB reconnected me with a old college friend whom now her & her BF and my BF & I are close friends!
I am friends with co-workers but I think my firm environment is a lot different than any other. It's like a family, people go out after work for drinks, invite each other to BBQ's, go skiing together, etc. So it's not as big of a deal.

I think like anything else you just have to be smart about it. Facebook rocks!

Posted by: W| February 02, 2009 at 11:44 AM




THANK YOU for this post! I just recently reactivated my Facebook account ... and the lack of privacy on that format (even versus Myspace) really unnerves me. I can't for the life of me figure out how to adjust my privacy settings to only apply to certain people. They don't make it easy on you. Looking forward to your later post!

Posted by: Grace| February 02, 2009 at 02:47 PM




Can someone explain to me how to use the Limited Profile feature? I thought it had been removed and now can't figure out how to set it up. Or maybe Erin will cover it in her privacy post? Thanks!

Posted by: CB| February 02, 2009 at 03:26 PM




My boss friended me. Then later, we were asked to use our FB profiles for work purposes. My solution? Create a separate profile for my work self. I typically don't like having to "divide" myself, but this seemed absolutely necessary.

Posted by: Emily| February 02, 2009 at 04:09 PM




Perhaps Erin will do a better job w/screenshots.
But in terms of Limited Profile (ps you can add more than one "friend group").
When you are on FB at the top of the page there are links for Home, Profile, Friends, Inbox. Hover over Friends and a tab will come down, click on All Friends. When you do the page that opens up has your Friend List on the right; FB defaults are All Friends & Limited Profile. If you click on Limited Profile all your friends that are on that list will show up. If not there is a Add To List box. Just type their name in and it will add them to that list (be patient bc this is very slow).
I've known people to have different lists for family, coworkers, etc.
In terms of privacy settings though you will have to go into individual settings and allow/disallow certain lists. For example pictures you will have to go into your Photos and individually exempt certain groups. Me, I typically -like aforementioned- exempt my Limited Profiles from viewing family photos, especially those with my niece & nephews.

I do feel FB is much cleaner than Myspace and has more privacy settings.
Good Luck!

Posted by: W| February 03, 2009 at 08:32 AM




Hey W, you just wrote my next post! he-he. What's your preferred method for doing screen captures?

Posted by: ErinKane| February 03, 2009 at 10:35 AM




Oops. =O

I like the handy dandy Print Screen button on my keyboard! Hehe. I'm sure there's a keyboard shortcut? Then Ctrl P or paste into whatever program...

Posted by: W| February 03, 2009 at 11:14 AM




Thanks for the help, W!

Posted by: CB| February 04, 2009 at 05:30 PM




I said to myself I need to join Facebook since they talked about it on NPR. I need to keep up with what is oput there and I am in my 40's. I was so excited when I found long lost very good friends from high school and college. Then, I joined my highschool network and I kept on adding friends which were not really my friends in high school. I began to realize it's a way to keep in touch and stay in touch with the friends I lost and found as well as my brother and sister who are miles and miles away from me. The others, I like the idea they have ideas or that I know what they are doing but most of the time they are just "news" I don't mind missing. I agree that we should implement those privacy settings such that only the people I want to know will know.

Posted by: Donna| March 11, 2009 at 03:29 PM




A lady a work with loves to chat with friends and be "nosy" with other ppl.. and the rest of my coworkers dont even have one.. which is fine by me.. but that lady is also friends with my boss who has gotten an invite to join and she just doesnt want to bc she thinks that all it is is for ppl to be nosy and spy and check up on everyone else.. sometimes facebook gets brought up during dinner and i sometimes feel embarrased bc i get singled out bc i check my facebook regularly(which that lady does as well and then tries to use it against me at work when she feels the need..ugh)..
i love facebook and at times i might be overly engufled with it.. i check every morning and multiple times thruout the day.. my boyfriend absolutely hates when im on it just to see what other ppl are doing or wondering if someone has sent me a message.. i personally think facebook is wonderful for ppl who over time have lost touch with friends and classmates and for all the ppl that work all the time and cant just pick up the phone to call and chat with someone(plus im not a phone person).. thats why others can send you a message or write on your wall.. who wouldnt love to have conversations with ppl that you dont get to talk to on a regular basis.. but I see facebook as a gateway to be able to connect with ppl whos lives are much more different than they were when we were younger.. not everyone has the time of day to call up someone and chat.. thats why you can go even once a day just to see what others are doing and see if anyone is there that you might want to talk to..
plus i really like the privacy setting bc i dont want everyone seeing my photos.. or random ppl viewing my profile.. and i certainly dont accept friend requests that i dont know.. that would be crazy.. unless you're my boyfriend and is trying to have as many friends as i do.. haha.. i prolly have 1,500 but im a ppl person and i love keeping in touch.. but sometimes facebook can take over my life so for that i feel ashamed.. but its always nice knowing what is going on in other ppls lives.. so again i LOVE facebook.. :)

Posted by: Jo| March 12, 2009 at 01:50 PM






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