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Moments of Truth
On Being A Better Customer
Posted on Feb 20, 2009 11:00:00 AM  |  By Corynne Corbett

RATED BEST IN CUSTOMER SERVICE

About two weeks ago, I made an appointment to treat myself to a massage. It was scheduled for yesterday. I must have discerned somehow that I was going to need it because the subsequent fortnight was overwhelmingly busy. With the vexing combination of waking up early and going to be late I could feel my shoulders and neck tightening as the days went on. So I was delighted to receive a confirmation call reminding me about my appointment.


Sounds good so far, huh? But when I showed up (breathing hard because I was 2 minutes late), the smiling reception informed me that I didn't have an appointment. I contemplated losing it (you know with the tight shoulders and all). Instead, however, I calmly said "I got a confirmation call yesterday." Upon consulting with a colleague she then informed me that I had called and cancelled. Yet another opportunity to at least raise my voice but instead I looked at them perplexed. Luckily, there was another therapist available but I came to the conclusion that she was really, really new. Not ideal. But I figured a so-so massage was better than no massage.


But when I was checking out I couldn't give her a glowing review. "It was okay,'" was the only thing I could say. The receptionist looked into my eyes and knew. So instead of telling me how much I owed, she simply said. "No charge. We are so sorry that you didn't have your scheduled appointment when you arrived." Needless to say, I was impressed. I was even more surprised when I got a call an hour later explaining that another woman who had the same first name had an appointment an hour later and they cancelled my appointment instead of hers.


I had just had an excellent customer service experience. But I also think that I had a good outcome because I tried to be a better customer. Oftentimes, we encounter unexpected situations and we think only about what we want. After all, we made the list or the plan and we expect things to go our way. And as Mr. T. used to say "I pity the fool," who stands in the way of that happening. But that person in the service role needs a little understanding too. So the next time things don't go as planned think about being a little more understanding instead offering to give away a piece of your mind. Believe me, it is not always worth it.

If you continue to confront people or react to every unexpected experience with over-the-top emotions, you too may end up on You Tube. Consider this a cautionary tale.


Customer service photo by striaticc on flickr.com



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Customer service does seem to be a dying part of doing business. So many time clerks and waiters have been disinterested or downright rude - and I wasn't being difficult at all, just normal. They seem to hate thier jobs and are passing that feeling along to the customers.
That being said, I was pleasantly surprised with a nat'l chain recently. Our waiter had been inattentive and we were dissastified with the service. So I went to their web site and left a comment. A day later, I had an apology email and they sent me a gift certificate for my next visit.

Posted by: Nadine| February 20, 2009 at 02:19 PM




This is a very powerful message. It's so easy to lose it and how great is it when we don't?

Posted by: Sally| February 21, 2009 at 01:11 AM




A rule that I like to follow is this: When you are a customer confronted with an apparent service mess-up, don't get angry or belligerent, instead speak calmly and start with "I don't understand ...". Sometimes it's not easy to respond this way, but as you found out, this often gives a better outcome.

When people feel threatened in anger, they tend to dig in, because giving ground or admitting fault means losing face. The calm "I don't understand" elicits sympathy so that both customer and server feel they are on the same side trying to solve the problem. (And, as a bonus, if it turns out you really were wrong, you don't feel so bad admitting it!)

Posted by: Peter R| March 11, 2009 at 10:52 PM




A rule that I like to follow is this: When you are a customer confronted with an apparent service mess-up, don't get angry or belligerent, instead speak calmly and start with "I don't understand ...". Sometimes it's not easy to respond this way, but as you found out, this often gives a better outcome.

When people feel threatened in anger, they tend to dig in, because giving ground or admitting fault means losing face. The calm "I don't understand" elicits sympathy so that both customer and server feel they are on the same side trying to solve the problem. (And, as a bonus, if it turns out you really were wrong, you don't feel so bad admitting it!)

Posted by: Peter R| March 11, 2009 at 10:53 PM






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