How to Complain Using Social Media

May 30, 2014 | By | Comments (0)

working_on_laptop_300The days of sitting on hold waiting or a company’s customer service rep to assist you are over. Nowadays, the best way to get a company’s attention when trying to remedy a problem is to take to social media. But shooting off an angry tweet or writing an emotional Facebook post won’t guarantee you’ll get the help you need—or that you’ll even get a response. To get results, follow these simple tips:

• Be polite. You’ll always catch more flies (and social media managers) with honey than with vinegar. Write a polite, concise, profanity-free message or tweet that clearly states the situation, how the company failed to meet your expectations and what you would like to see happen.

• If you’re tweeting your complaint, make sure to include the company’s official twitter handle and include key terms like “complaint,” “dissatisfied,” or “fail.” All of these (and more) are words companies search for when looking for complaints against them. Including them will increase the chance your tweet will be seen out of the many hundreds of tweets companies get daily.

• As the saying goes, a picture is worth a thousand words. If you’re able to, take a picture and document the issue.

If you still prefer to speak to someone, go to, a website that helps customers find the best company representatives to speak to.


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