You may be familiar with the time-old, eye roll inducing argument that major audiences don’t want to pay money to see women in movies—at least, not women actually talking to each other in movies about things that aren’t related to the men.
While anyone who’s seen how successful Frozen is knows that cliché is simply not accurate, it’s been proven scientifically false thanks to some vigorous research done by FiveThirtyEight.
According to writer Walt Hickey, “The total median gross return on investment for a film that passed the Bechdel test was $2.68 for each dollar spent. The total median gross return on investment for films that failed was only $2.45 for each dollar spent. [...] It’s a strong indicator that films with women in somewhat prominent roles are performing well.”