Today I went to an unusual press event at the Sally Hershberger Salon in downtown Manhattan—unusual in that we spent the whole time talking about home hair color (which salon colorists are usually loathe to recommend because it can cut into their business).
Anyway, I picked a few tips about how to apply it better when doing a root touch-up from Susan Cooper, the research and development expert of a new home hair color line called Madison Reed, which is endorsed by Sally herself:
• First, I learned that there’s no need to tediously divide your hair in sections and comb each one over as you squirt the color out of the bottle. Susan showed me that you can part where you normally do and simply squeeze the color bottle from crown forward right down the part.
• Next, drag the tip, a bit to the side of that part, up to the crown and do the same thing. Keep going until you’ve zig-zagged the color all the way from one ear to the other on the front part of your head (from crown to hairline). Then do the same parting your hair down the back and working from crown to nape.
• Here’s the smartest part: If your grays are very resistant, do the front part first, as explained above. If they’re not, do the back first. You want the color to sit on the part that needs it most the longest and on the part that needs it least the shortest—lest it take on that super-saturated shoe-polish-y effect.