I often get asked how to avoid a clumpy mascara application. I just saw a new trick (which, after nearly 20 years in the industry is really saying something): Swipe the formula on your arm hairs first!
Yes, it is a small mess (though nothing that a makeup wipe can’t fix), but this removes excess makeup from the brush so that it clumps on your arm hairs, not your lash ones. There’s always the old wipe the wand on a tissue before applying, too, which basically achieves the same result as the arm-hair strategy.
A few other goodies:
• Do not pump the wand in the tube pre-application. This introduces air into the formula and makes it dry and (you guessed it), clumpy over time.
• I like to hold the brush vertically and paint it onto a few hairs at a time—this seems to keep them separated.
• I just use BeneFit They’re Real Mascara, which for my money, clumps less than most formulas to begin with.
What’s your best mascara de-clumping tip?
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