Navigating the beauty aisle at drugstores can be tricky—sometimes stores will put a house-brand product right next to a near-identical brand-name one. The bright side? The copycat pick may be the better choice.
As a general rule, house-brand cosmetics often contain the same ingredients as their more famous twins. Ron Robinson, the founder of BeautyStat.com, suggests thinking of these products as generic pharmaceuticals—almost exactly the same, except for the price tag. Double check to see that the first few ingredients are the same and in the same order, and you (and your wallet) could be pleasantly surprised.