You’ve done your research and found a fragrance you adore. The tough part: How to make it actually last the night. If you’re trying to go the evening without your perfume completely fading, there are a few tricks to try.
According to Jean Claude Ellena, a perfumer for Hermès, there are three things to attribute to the staying power of a perfume: your skin (larger pores trap scent more easily), your nose (some people are just more sensitive to smells—which means your neighbor may be able to sense your fragrance better than you can), and the perfume itself. Since that third factor is the only one you have control over, choose an eau de parfum, which is more concentrated and stronger than an eau de toilette or a splash.
And while no scent will last more than 24 hours, applying perfume to body parts that aren’t exposed to the air—think the nape of your neck (if you have long hair), covered wrists—will help the product evaporate less quickly.