Do you feel lost in the non-stop swirl of season-to-season style trends? Or do you embrace the never-ending possibilities of expressing your personality?
T.J. Maxx, the country’s largest off-price retailer, which sells hundreds of different brands and designers (read: grounds for fashion treasure-hunting!), recently conducted a study in which they found that the vast majority–87 percent–of women feel that they are in control of fashion, using it to express both their personality and individuality, rather than feeling the need to conform to a single trend or style.
“[Women] aren’t looking for some cookie-cutter approach to shopping or to copy a head-to-toe look,” says Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design. Instead, many of us seem to find it much more satisfying to select the bits and pieces from a trend, a style, a designer that suits our own personality.
Stylist Leslie Fremar (some of whose clients you may have heard of–Charlize Theron, Reese Witherspoon, and Julianne Moore–all turn to her for fashion advice) agrees. “Places like T.J. Maxx serve as a playground of possibilities filled with the great quality, designer items at incredible prices, so [women] have more opportunity to express their various style personas.”
While single-brand stores do also serve up a lot of options, they are usually designed around one concept each season. On the plus side, this can prevent shopping from becoming overwhelming, but it does limit the possibilities of expression.
How do you prefer to shop? Do you like the easy curation of single-brand stores? Or do you prefer the thrill of the hunt and the limitless possibilities?