Smart Product: Living Proof Prime Style Extender

December 19, 2012 | By | Comments (0)

Living Proof Prime Style Extender

We’re all familiar with the concept of makeup primer, but what if you had a product that could do the same thing for your hair? Now there is: Living Proof’s new product Prime, which helps prevent moisture from getting into the strands of your hair during the day—the main culprit of destroyed hairdos everywhere.

As a girl with baby fine hair that has to be washed every single day, I was skeptical—most products just weigh down my locks, but Prime actually made it so I can now go a day and a half without washing my hair. It might not change my morning routine completely, but it’s a small step in the right direction.

You can buy Prime at Sephora, and find more problem-solving beauty products here.


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