To Please Your Turkey Day Guests, Buy a Wine That’s Hard to Pronounce
In the market for a bottle of wine that goes with turkey and stuffing? If you don’t know much about varietals or aging, you can always choose one with a tongue twister name. Research shows that not only are people willing to pay more for wines that are difficult to pronounce, but they also prefer the taste of tongue twister wines to simply-named bottles. (The reason: A wine we can’t pronounce—even before a couple of glasses—seems rare and unique, so we may think it’s worth a premium.)
Want a bigger guarantee that your guests will enjoy their libations? Choose one of these easy-to-find Thanksgiving wines, hand-picked by Real Simple‘s food department.




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