Many major retailers have announced that they are opening their deal-filled doors on Thanksgiving Day and not waiting until 12 a.m. on Black Friday. This news has been met with both deal-seekers’ glee and traditionalists’ scorn (there’s even a petition from a Target employee). Here’s a sample schedule to prove that 8 p.m. is the new 12 a.m:
Target: Opening Thursday at 9 p.m.
Toys R Us: Opening at 8 p.m, Thanksgiving night.
Sears: Doors open 8 p.m. on Thanksgiving until 10 p.m. the next day. That’s right, the next day.
Gap: More than 1,000 stores in the Gap family (Old Navy, Banana Republic) will be open on Thanksgiving.
Kmart: The earliest but most staggered schedule: open from 6 a.m to 4 p.m. on Thanksgiving. Re-opens from 8 p.m. until 3 a.m. And, finally, stores re-open two hours later on Friday morning, and stay open until 11 p.m.
But is this really what consumers want? According to Google search data, queries for “Black Friday deals” in 2012 began rising six weeks earlier than in 2011.
So, what do you think: Is early better? When should stores open for Black Friday sales?
Photo: Oliver Schwarzwald