This is one of the best new product ideas we’ve seen in quite awhile. Check out the invisible bike helmet:
Can you see it? You might be surprised to learn that it’s actually the collar around the model’s neck. Doesn’t look like it would be very good at protecting your head, does it? But if you are involved in an accident here’s what it turns into:
The helmet, called Hövding and made by a Swedish company, uses the same technology that car air bags use to protect your head. Check out this video to see it in action:
Sadly, it’s only available in Europe right now, and it is definitely on the pricey side ($600 US). But if it became more affordable, is this something you would buy?
[photos via Hövding]