While we women are getting better and better at slathering on a daily coating—at the very least on our faces, if not arms, hands and necks—the vast majority of men are not. Almost 1 in 2 men have not applied any sunscreen in the last 12 months, and 70 percent don’t even know what to look for when it comes to signs of possible skin cancers. Many men seem to be operating under some false assumption that their skin is less sensitive to the sun’s UV rays than women’s. Eek! And sigh.
And come to think of it, my husband is probably one of them. His morning routine pretty much stops after he steps out of the shower. No face cream, no foundation—nothing to block the rays from damaging his skin. And I know there’s no tube of SPF hiding in his work bag, his office drawers, or elsewhere.
While it’s not likely that he (or many other men) will adopt a face-cream regime every day, I do think tucking a very sheer, very lightweight sunblock in his bag or on the medicine shelf might convince him to add a swipe into the morning hustle-bustle. I think the key is to find a formula that’s über sheer, ultra lightweight, so that it leaves no stickiness at all and doesn’t feel too fussy.