There are two new public health campaigns currently going on in New York City, both aimed at battling obesity and its related illnesses and issues.
And what’s different about these campaigns is that instead of telling people what NOT to eat, or even what items they SHOULD be eating, these initiatives simply focus on portion control.
The idea being: a big part of the problem is not so much what people are eating, but that people are consistently eating way, way, way too much.
The first campaign, begun in late October by Mount Sinai School of Medicine’s Communities IMPACT Diabetes Center, is called “Save Half for Later,” and it encourages people dining out to consider asking for a doggie bag, so they can eat the rest of their probably-quite-large meal later. The campaign partnered with 12 restaurants in Harlem, where containers for taking extras home are provided. You can even get coupons for 2$ of an entrée when you take half home. The result: save money, and save calories.
The next initiative, rolled out in early January by the NYC Department of Health, with posters and signs in subways and other public places. The message: Reduce your portion sizes. In many cases, the images of super-sized food items (burgers, sodas) are juxtaposed with images of, well, super-sized Americans—to drive home the point that eating huge portions can be a straight-shot to obesity.
Think either campaign would help you cut portions? Do you already consistently do the dining-out doggie bag trick?