Should I renew my subscription to Amazon Prime?

December 12, 2011 | By | Comments (6)

Sometime before January 15th, I have to make a decision – whether or not to renew my subscription to Amazon Prime.

For those not familiar, Amazon Prime is a membership program that, to quote the web site, “gives you and your family unlimited fast shipping, such as FREE Two-Day shipping and One-day shipping for $3.99 per item on all eligible purchases for an annual membership fee of $79.”

This year, I did all of my shopping online, and when I wasn’t on Etsy.com or ToysRus.com, I was shopping through Amazon, working my Prime membership.

With Prime in mind, I found that my online shopping habits changed in an effort to maximize my savings.

  • When shopping on Amazon.com, I made sure the “Prime eligible” box was selected so I was only presented with results without shipping costs.
  • Before making a purchase elsewhere, I would check to see if the price was better on Amazon, or if I would end up spending more when delivery charges were included. (I did on two occasions find better prices or speedier delivery when going through non-Amazon sites).
  • I made smaller batches of purchases more frequently – 12 batches this month – rather than trying to get all the shopping done at once to keep my shipping costs done.

Looking back, Amazon Prime is probably the reason I did most of my shopping online!

That being said, I’m not sure that free shipping is enough of a reason to renew. But as I’ve shopped online, I have noticed the introduction of new benefits to Amazon Prime members, including:

Given that we are considering getting rid of cable television (more on that later) and that we own a couple of Kindles, $6.60 per month doesn’t sound unreasonable.

So it looks like we’re renewing Amazon Prime. How about you?

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