Have an idea? Give it a “kickstart”

October 13, 2011 | By | Comments (0)

One of the benefits of becoming a blogger and podcaster is the exposure I’ve gained to people with big ideas, big dreams and big plans. I’ve also found individuals of incredible talent – musicians, illustrators, writers, photographers, clothing designers – many of whom I would never have had the pleasure to meet or hire if not for the internet.

Of all the ideas I’ve seen, the ones that really amaze me are those that take money, often quite a bit of it, to really get off the ground. Many times this funding comes from an individual’s credit card or home equity line, with no guarantee of profit. Or even the ability to recoup their initial investment.

Add to the equation the current economy, and finding a way to start a new project can seem like tricky business.

Which is why I was so intrigued by the idea of Kickstarter, a new way for artists, filmmakers, musicians, designers, writers, illustrators, explorers, curators, performers, and other creative types to find the funding needed to bring their projects, events, and dreams to life. Funding comes from the community of people who, in exchange, receive rewards – or just the satisfaction of helping someone achieve their goals.

For example, our friend Zach is an avid cyclist and designer in Maine. His dream was to create “a simple line of of well-made and functional clothing for people who like to ride bikes.” Working with a local clothing designer and seamstress, he created prototypes of merino wool trainers for men and women riders. Now, to take the next step and put these trainers into production, he has started a Kickstarter project looking for $7,500 to produce 100 jerseys.

With 24 days to go, 43 people have pledged $2,500 (some as little as $5) towards his project.  If he doesn’t reach his goal, then no money will be given. If he reaches his goal, then I’ll be getting a new Bobolink trainer which will be perfect for my fall rides to work!

Do you have a big idea that needs funding?

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