Bras for a Cause

July 12, 2011 | By | Comments (2)

Since we all love to give back, I wanted to let you know about one of the easiest ways to do just that – and it happens to be the brainchild of one of my favorite brands out there: Soma Intimates.

For the third year in a row, they’re spearheading “Giving is Beautiful,” an initiative that accepts your gently-worn bras on behalf of women in need.

Soma Intimates bra

It’s super easy to participate: Just drop off your goods at any Soma Intimates boutique across the country. (If you’re unable to get to a store, then click here to learn about their mail-in option.) Your bras will then go straight into the hands of the local women’s shelter or charitable organization that Soma has partnered with.

The best part about all of this? You’ll not only contribute to an amazing cause – you’ll also free up some precious space in your own lingerie drawer (a place in my apartment that somehow always manages to be far too cluttered).

The drive is happening now until August 14th, so get your bras-for-a-cause on today!