A few times a week, I get emails from retailers advertising store sales and special discount codes for loyal shoppers (like myself). Everything is 30 percent off! Free shipping for orders over $100! Get 50% off of outerwear! Who can resist?
Not me, unfortunately. Whenever I get those emails, I think, “A sale!” and I click through to the site in question to see what I can find. I love a bargain, and if that cute tee I noticed a few weeks ago is now half off, well, fuhgeddaboutit.
Apparently I’m not the only one. About three-quarters of people buy products or services after receiving an email from a vendor, according to a recent survey by marketing firm smartFOCUS. The most common things bought because of direct email marketing? Clothing and accessories. (Evidently everyone hears Banana Republic’s siren call.)
My solution: As much as I hate to do it, I’ve been trying to unsubscribe myself from those enticing emails. If they don’t land in my inbox, I can’t be reminded every other day to shop for things I don’t need. When in doubt, I hit ‘Delete’ and try to forget I ever saw it. Because once I start poking around on a retailer’s website, there’s no telling what will wind up in my cart.
Am I the only one? Do you end up shopping for things because of well-timed emails from your favorite stores?