Starbucks just released Via, its first foray into the world of instant coffee. If you haven't seen the commercials yet, they're claiming you won't be able to tell the difference between their instant coffee and their regular brewed. Do you think that's true?
I'm heading there to see for myself. Starting tomorrow (October 2 through the 5th), they're inviting people to come in for a taste test. Let them know if you can taste the difference, and you'll get a free coffee on your next visit. Not a bad deal.
If it's good, your wallet will be pleased, too. Time.com did a quick cost analysis, saying that the instant coffee is a big money-saver (see how much it costs).
So will you try it? Do you already drink instant coffee? If so, what's your favorite kind?